A workspace for first-customer experiments
Get evidence
before you build.
Write down who you want to reach, what you’ll offer, and what would count as a signal. Then log what actually happens.
01 / Plan
Make the test specific
The plan and evidence save in this browser.
02 / Measure
Record what happened
Count responses with a known outcome in the first box. Count new unanswered invitations separately. When a previously pending contact responds, include the result in measured responses and mark it resolved.
03 / Decide
What comes next?
Interpreting the results
A threshold is a decision aid
Choose the bar before collecting evidence. A pass is a reason to decide what to test next. Consider who replied, who didn’t, and how your sample was recruited.